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flax-golden tales: the happiness store

May 28th, 2010 by erin

the happiness store

The Happiness Store does not have a permanent location. It travels from place to place on wheels, like an extremely large ice cream truck.

(Ice cream is not available at The Happiness Store.)

When it arrives, it sets itself down and with the wheels folded up into its foundation it appears as steady and solid as any brick and mortar store, though it is one that can and will depart at any time.

The thing that sometimes catches customers by surprise is that everything inside the store is wrapped. The contents of the shelves and displays are meticulously covered in paper or sealed in opaque bags.

Nothing may be opened until it has been paid for.

There are no refunds or exchanges, and nothing ever goes on sale.

But free samples are available (one per customer), in tiny boxes tied with ribbon.

Though the management recommends that such samples be passed along to others, to those who are unable to visit The Happiness Store themselves.

About flax-golden tales. Photo by Carey Farrell. Text by Erin Morgenstern.

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One Response to “flax-golden tales: the happiness store”

  1. Paul says:

    What a lovely thought.

    I like the idea that there’s no ice cream: it’s too obvious – and I suspect things are wrapped because they *aren’t*.